Our creative director, Pallavi Goyal, started work in the world of fashion at the mere age of 16. She then went on to start her own design studio which she single handedly ran for over a decade. She founded this label in the year 2013 to establish her niche in the Indian luxury bridal industry.

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From that day to today, we have seen the brand grow exponentially every year. With multiple fashion weeks, celebrity affiliations and campaigns embodying the essence of the brand, and of its creators.

We continue to bring our expected vision and direction

to the Indian bridal couture industry.